
Ben Atkins - MA, CNHA, CPHRM - President & Chief Executive Officer
Mr. Atkins earned a Bachelor of Science and Master in Gerontology from the University of South Florida. He is a Certified Nursing Home Administrator and a Certified Professional in Healthcare Risk Management. He is licensed to practice in both Florida and Virginia. Mr. Atkins began his career as a Regional Accountant, responsible for four Assisted Living Facilities and two Skilled Nursing Homes. Next, Mr. Atkins supervised the operations of a 120 bed Skilled Nursing Home for Angel Care/Meadowbrook Healthcare. Interested in utilizing his entrepreneurial skills, he left this employer and co-founded and co-owned Total Rehab South, (TRS). He supervised operations, growing this company’s revenues to more than three million dollars in one year. TRS was sold to In House Rehab, a company that was OTC- listed. After the company buyout, Mr. Atkins served as Vice President for one year. Then, Mr. Atkins opened Key Rehab Inc., Key LTC Management, and Independent Therapy Center. As the majority stockholder of these organizations, he directed operations in five states and held several appointments by the Florida Circuit Court as a Receiver. Currently, he is the CEO of Traditions Management, and the owner/operator of many Independent Living, Assisted Living and Skilled Nursing Facilities across the United States. Mr. Atkins continues to devote his time and professional talents to the advancement of the health care industry.
Marya J. Morrison - Chief Financial Officer
Ms. Morrison earned her Bachelor in Accounting from the University of South Florida. Her impressive health care experience began in the Nursing Home industry in 1987 at Multicare Management Services in Hackensack, New Jersey. Ms. Morrison advanced quickly from a staff accountant to company controller. Her responsibilities included the financial supervision of twenty skilled nursing facilities. Subsequent to her departure Multicare Management became Genesis Healthcare, a publicly traded company with nursing homes throughout the United States. Ms. Morrison went on to served as Regional Director of Accounting for Southern Management Services, a large, prestigious Long -Term Care Company in Florida. Her expertise in reducing bad debt and implementing accounting systems has been a key to her success. As Director of Finance for another large private healthcare company, she managed the construction accounting and AIA forms for Independent Living, Assisted Living and Skilled Facilities. In addition, she supervised the day-to-day accounting operations of the company’s twenty Assisted Living Facilities. Ms. Morrison is extremely knowledgeable in the areas of medical billing, cost reporting, budgeting, Managed Care and Medicare/Medicaid. Currently, she is Chief Financial Officer of Traditions Management, and the owner/operator of many Independent Living, Assisted Living and Skilled Facilities across the United States. Her professionalism and expertise in financial matters are highly respected throughout the health care industry.
Michael Ward - Chief Operating Officer
Mr. Ward earned his Bachelor of Arts degree from the University of South Florida in 1987 with a double major in Political Science and Sociology. Prior to college, he grew up working in his family owned, 266 bed skilled nursing facility in Tampa, where he worked in dietary, laundry, central supply, and the business office. For the past twenty years, Mr. Ward has served as a Nursing Home Administrator, an Executive Vice President and Chief Executive Officer. He has extensive experience in operating health care facilities which includes overseeing multiple long term care facilities, including assisted living and home care services in Florida. During his tenure as the Executive Vice President and Chief Executive Officer for a St. Petersburg health care provider, his community obtained the Joint Commission of Accreditation of Health Care Organizations for long term care facilities, voted best nursing home in Florida by the Council on Aging, recipient of the Florida’s Gold Seal award and hosted the signing of Senate Bill #1202 by Governor Jeb Bush. Under Mr. Wards’ leadership, his community developed many business strategies to expand health care services in the St. Petersburg market and built relationships with other health care providers. Mr. Ward is also very involved in the community and the health care trade associations. He is past president of District Five and the Non Proprietary Vice President of the Florida Health Care Association. He continues to serve on the Board of Directors for Catholic Charities of St. Petersburg. Mr. Ward is a native Floridian and lives in Seminole with his wife, Delane, and children Tyler and Bryanna.
Adam Garff - Vice President of Development
Prior to joining Traditions Management, Mr. Garff worked for a regional healthcare development and investment firm. During that time, he assisted in the development and/or acquisition of twenty-five senior housing projects valued at more than one hundred million dollars, including the development of nine new nursing homes. Mr. Garff's eight years of real estate experience enhances his ability to recognize truly valuable market opportunities. He has broad experience in all aspects of healthcare development that includes: certificate of need procurement, site selection and entitlement, budgeting, financial modeling, project management and financing. Using his expertise in market analysis, which he gained from a Bachelor in Economics at Brigham Young University, as well as from many years of experience in analyzing real estate markets, Mr. Garff has developed a refined methodology that projects senior housing need for all levels of the retirement continuum. Mr. Garff is also held in high esteem in the health care industry for his ability to lead the way in targeting and executing key objectives that are necessary to grow a company and has been instrumental to the success of Traditions Management in this area. Currently, Mr. Garff is the Vice President of Development for Traditions Management, and the owner/operator of many Independent Living, Assisted Living and Skilled Facilities across the United States. Mr. Garff is widely recognized for his ability to grow companies, to increase their market share, and to substantially contribute to the overall financial success of a business.
Eugene Rensch - Retired MSGT, USMC - Vice President of Ancillary Operations
Mr. Rensch retired from the United States Marine Corp with twenty-three years of service. He has traveled the globe in more than eighty countries, by air, land, and sea. Retiring from his second tour as Senior Enlisted Aide to the Commander in Chief of United States Central Command, his awards include: Joint Service Commendation, two Navy Commendations, two Navy Marine Corps Achievements, Kuwait Liberation, Southwest Asia Service, Good Conduct with Silver and Bronze Star, Marine Corps Expeditionary, National Defense, Humanitarian, Sea Service Deployment with two Bronze Stars. Military duties also included Senior Aide to two former Commandants of the Marine Corps, Manpower and Reserve Affairs and the head of formal training to all General Officer Aides for all the Marine Corps. Mr. Rensch brings his many years of exemplary leadership and organizational skills to Traditions Management. His multicultural experiences enable him to understand the needs of seniors from all backgrounds and to assist in planning operational and outreach services within the communities. He has excellent skills in overall operations management. We are honored to have a man of such fine character as part of our team at Traditions Management.
José Seda - General Counsel
Mr. Seda has represented insurance companies, financial institutions, healthcare providers, hospitals, and government agencies nationwide. Most recently, he served as an attorney with the United States Department of Homeland Security. Mr. Seda was a partner with a large national firm and counsel to a Wall Street firm. As a Professor of Law, Adjunct to the College of Law at Florida A&M University, Mr. Seda has taught numerous law courses in health care law and elder law. Over the years, Mr. Seda has also taught Medicaid fraud investigators, sworn law enforcement officers and college students. He has guest-lectured at law schools. Mr. Seda has served on numerous not-for-profit boards and professional associations, and has written and lectured on many topics. An example is “U.S. Supreme Court Decisions and The American with Disabilities Act”, to the international annual convention of the Association for the Advancement of Science. Denver, CO (2003) Another example is “Defensive Charting: Minimizing Frivolous Law Suits in the Nursing Home Health Care Setting through Proper Documentation Practice”, to Pinellas County Association Director of Nursing Administration/Long Term Care, Inc., St. Petersburg, FL (2004) Yet another example is “HIPAA: Security Requirements” to the Society for Radiation Oncology Administrators, Conference in Orlando, FL (2005). Mr. Seda has a Juris Doctorate in Law from the University of Colorado, College of Law. In addition, Mr. Seda has a B.S. in Criminology from Florida State University, a Masters in Public Administration from the University of North Florida, and worked on a Ph.D in Public Administration and Management Science at Virginia Polytechnic Institute and State University. At Traditions Management, we rely on Mr. Seda for legal counsel regarding a wide variety of issues.
Victor Gambone Jr. - MD, FACP, CMD - Corporate Medical Director
After establishing a private practice in Dunedin, Florida in 1978, Dr. Gambone served as Chairman of the Department of Internal Medicine and an Officer of the Medical Executive Committee of Morton Plant Mease Health Care. He was one of the first physicians in the nation to receive certification as a specialist in geriatric medicine. Dr Gambone is also a Certified Medical Director (CMD) by the American Medical Directors Association. He is a Fellow in the American College of Physicians (FACP) and Diplomat of the American Board of Quality Assurance and Utilization Review Physicians. He has advised health insurers, nursing facilities, quality improvement organizations and home health agencies. In 2000, Dr. Gambone was appointed by the Secretary of Health to serve as medical expert for the Agency for Health Care Administration in the State of Florida. He presently serves as a medical consultant for Medicare’s Nursing Home Quality Initiative in Florida. Dr. Gambone is a member of numerous professional organizations. He is the immediate past president of the Florida Medical Directors Association. Dr. Gambone practices exclusively in the long-term care setting. He works collaboratively with Advanced Registered Nurse Practitioners (ARNP) in providing on-site medical services. Dr. Gambone is board certified in both Internal Medicine and Geriatric Medicine from the University of South Florida and is dedicated to serving the healthcare needs of the elderly population.
Gerard Dahill - NHA, MHSA - Vice President of Operations
Mr. Dahill has more than eighteen years of administrative experience in Hospitals, Assisted Living, and Skilled Nursing Facilities in New York, New Jersey, and Florida. He holds a Masters in Health Services Administration from the University of St. Francis in Joliet, Illinois, and has served as an Adjunct Professor in the field of Health Care Administration since 2003. A licensed Nursing Home Administrator in the State of Florida since 1996, Mr. Dahill brings a vast amount of administrative experience to Traditions Management and is knowledgeable in compliance issues that impact the operations of our facilities.
Cynthia Conkle - RN, MBA - Vice President of Clinical Operations
Ms. Conkle has more than thirty years of experience as a RN and has held various clinical nursing staff, supervisory, and management positions in intensive care, cardiac care, emergency care, home health care, blood banking, and long-term care. She has provided technical assistance to professional and product liability underwriters, healthcare facilities, and other healthcare providers. She has designed and implemented quality and risk management programs for state and medical associations, large physician groups, hospitals and nursing homes. Ms. Conkle has published many articles. In fact, her “Diagnosis Disaster!” project won an “Award of Excellence” from the Insurance Marketing Communications Association. She has served as a Board Member for the Florida Medical Malpractice Claims Council-West Coast and the Minnesota Society of Healthcare Risk Management. Ms. Conkle is able to take complex risk and care issues and develop simplified, effective interventions to decrease risks and improve care. She received her RN degree from St. Joseph’s Hospital School of Nursing and graduated from Leo College with a Bachelor of Arts in Psychology. She received an Associate in Risk Management designation from the Insurance Institute of America and an MBA from St. Leo University. Ms. Conkle is RAC-C by the American Association of Nurse Assessment Coordinators and is a Certified ALF Administrator in Florida. Also, she is a Licensed Healthcare Risk Manager in Florida.
Gwenn San Marco - NHA - Vice President of Operations
Ms. San Marco earned a degree in Health Care Administration from St. Petersburg College. For ten years, she served as Executive Director of Brandon Health & Rehab in Brandon, Florida where she successfully managed the overall operations of this 120 bed facility. Ms San Marco's leadership skills translate into supervised facilities that exceed regulatory and operational standards and surpass revenue projections. A recipient of many professional awards, she currently serves as an American Health Care Association Quality Award Senior Examiner for Step One and Step Two. A past District President and Board member of the Florida Health Care Association, Ms San Marco presently serves on various committee organizations. She also served as President and Vice President for the City of St. Petersburg Office on Aging Committee. An outstanding contributor to the health care industry, Ms San Marco's leadership and team building skills will ensure that our organization goals are met.
Mario Albano - Director of Human Resources
Mr. Albano is a graduate in Business Administration from the University of St. Thomas, in Manila, the Philippine Islands. He has extensive experience in Life, Health and Medical Insurance Claims programs. Mr. Albano’s background includes previous administrative and accounting employment with the Florida State Department of Labor and in hospitals, clinics and long-term care facilities in both New York and Florida. He was a registered and licensed agent for Life, Health, Disability, Annuity and Long-term Care Insurance in New York and in the counties of Pinellas, Orange & Alachua in Florida. Mr. Albano's solid background in all aspects of claims programs provides Traditions Management with a knowledgeable leader in the administration and determination of claims.
Rocky Davis - Director of Finance
Prior to joining Traditions Management, Mr. Davis was the Chief Accounting Officer for Reliant International Media; a multi-million dollar publicly traded company that pioneered the infomercial industry. Mr. Davis started his career working for SuperX Drugs and the Rite Aid Corporation, holding the positions of District Manager and Division Security Manager. Mr. Davis transitioned to long term care when he joined Key Rehab, where he served as Controller. He is a Vietnam veteran and served in the U.S. Army as a First Lieutenant. Mr. Davis earned a Bachelor in Mathematics from the University of Redlands in California. Attention to detail, dedication to accuracy and a keen interest in our company’s financial results have made Mr. Davis an important contributor to the success of Traditions Management.

Paul Prybylski |